The team

The people
behind the nights.

Founders who fell for festivals, storytellers, marketers and the crew who make sure the lights come on. Paris-based, from everywhere.

CEO

Rahul Kapoor

Born in India and now a French citizen, based in Paris for over 12 years. With extensive experience attending and studying international cultural and music festivals—including being featured in Tomorrowland's official publication.

Developed a deep passion for the event industry and its unique ability to foster community and cultural exchange. This passion led to co-founding NSD Events Paris, where the commitment is to delivering high-quality, innovative events.

Dedicated to creating meaningful connections and memorable experiences for diverse audiences through expertly curated cultural events.

COO

Krishna Gupta

Born in Dehradun, India, Krishna has lived across three continents and has been based in Paris for the past 10 years. A passionate traveler who has explored over 20 countries, he brings a truly global perspective to event creation.

He has immersed himself in the vibrant energy of music festivals across Europe and India — not just as an attendee, but also as a volunteer behind the scenes. This deep-rooted love for live events and first-hand experience managing large-scale productions inspired him to co-found NSD Events Paris.

Today, he brings his global outlook and creative spirit to curating unique, high-impact experiences that connect people through culture, music, and celebration.

Creative Director

Koël Purie Rinchet

Koël is an award-winning Indian media personality who trained at the Royal Academy of Dramatic Arts in London. Having worked and lived in Delhi, Mumbai, London, Toronto, Tokyo, she now calls Paris home.

She lives to tell stories, regardless of the medium. With nearly two decades in front and behind the camera as an actor and creator, she started her career by creating and acting in Aaj ki Naari for DoorDarshan, challenging conventional norms of content and format.

She's acted in over 30 films, TV and theatre productions globally, interviewed presidents and actors alike for On the Couch with Koël, and hosted both intimate and stadium-sized events. Her debut novel Clearly Invisible in Paris became an instant bestseller, and her play Mummy's Dead, Long Live Mummy! debuted in Paris to sold-out shows.

Marketing Head

Priyanjana Wason

Priyanjana is a curious mix of marketer, podcast host, and sports enthusiast with a deep love for standup comedy.

Originally from India and now based in France, she's the voice behind The Masala and Salsa Podcast, where she blends cultures, conversations, and occasional chaos.

When she's not crafting marketing strategies, she's busy cracking jokes, planning quirky events with NSD, or passionately defending her favorite F1 team (even when they finish P12).

Manager – Ground Operations

Lovepreet Singh

Lovepreet Singh is a dynamic blend of operations leader, problem-solver, and people-first manager with a sharp eye for detail and a calm approach under pressure.

Currently serving as Manager – Ground Operations, he ensures that everything on the ground runs like clockwork—seamless, efficient, and always on time.

Originally from India and now navigating fast-paced environments, Lovepreet thrives on turning complex operational challenges into smooth, well-coordinated outcomes.

Having spent over a decade in France, he knows the country like a local—far beyond the usual tourist trails, with a knack for discovering hidden gems and authentic experiences.

Media Head

Shailza Swami

Shailza Swami is a Paris-based creative strategist and consultant with over a decade of experience in the global fashion industry. Originally from India, her creative journey has evolved across cultures and disciplines, finding its strongest expression in Paris.

Her work focuses on creative strategy, brand image development, and visual storytelling. She collaborates with designers, brands, publications, and public figures to conceptualize and execute compelling visual narratives that communicate identity, craftsmanship, and cultural relevance.

With a background in fashion photography and professional makeup artistry, she brings a multidimensional understanding of image creation — from concept development and creative direction to production and visual execution.

She has had the privilege of collaborating with renowned personalities including Aishwarya Rai Bachchan, Preity Zinta, A.R. Rahman, Kiara Advani, and Ishan Khatter, alongside fashion houses such as Louis Vuitton, Rahul Mishra, Falguni Shane Peacock, and Jad Adam, with features in Vogue India, Harper's Bazaar, GQ India, and i-D Magazine.

Full profile

Want this team on your night? Let's talk.

Plan your event Contact us